Monday, August 11, 2008

A bad economy shouldn't equal bad business branding

Let's face it, the US economy stinks right now. Yes, oil prices are dropping, but consumer confidence is still very low. Everyone's waiting at home, just expecting gas prices to shoot up again. Some will argue that now is a HORRIBLE time to start a business, what's the point in starting a business when there are no customers right? The truth is though, people are still spending money. McDonald's will not go out of business even if we hit a full on recession. Your business can thrive in this economy as well, as long as it's geared toward today's money spender. That, however, is fodder for a financial or business blog. THIS, is a logo design blog.

I said all that, to say all this. Don't let a bad economy hamper your business startup and success.
With prices going through the roof on everything from gas to groceries you may be tempted to use cheap or cut rate graphic, logo, or website designers if you are in the process of starting a business in this economy. STOP! You may be ruining your chances of having a successful business. There is NEVER a good time to sacrifice professional design, especially when your new business is concerned. Find other places to cut back, print your own letterhead and envelopes from your home or business computer for example, but DON'T skimp on your new business logo design, stationery design, or website design.

The fact is, if you DO go the cheap, un-professional route on your business collateral, it's going to look cheap, in a thrifty economy. Even in this doom and gloom mindset we are currently all caught up in, we still want the companies we do business with to look professional. Just because Downy shot up $1.00 a jug over the last two months doesn't necessarily mean I'm switching to the generic. The generic makes my clothes feel like cardboard, so I'm going to bite the bullet, and pay for that better product. Your potential customers will do the same to an extent. They want to see a professional image to ensure that the money that they ARE letting go of is headed to the right place.

So, bad economy= the best time to avoid cutting corners where your business imagery is concerned.
Spend a little more, look a lot better, and attract the new pennywise consumer.

CJ Hughes for www.LogoDesign-WebDesign.com

Monday, August 4, 2008

Cheap logo design online, you get what you pay for.

If you are considering paying $50 or less for your logo design, prepare to get what you pay for. On reviewing several of the sites that advertise logo design on google for $50 or less you will discover a few common threads in their designs/ portfolios. First off, you will see the "swoosh" used over and over again. This is an out-dated and over used piece of iconology that has been plaguing the logo design industry ever since Nike started using one over 30 years ago. It's also the sure sign of an amateur designer. If you find a swoosh in a logo in our portfolio its because the client insisted it be there.


Second, you will find that some of their logos appear contrived or thrown together. This is because a lot of them are using clipart and then just adding text. One of the first questions you should ask any logo designer is "Do you use clipart of any kind in your designs?" If they answer yes then do not use their services. You can't copyright or trademark a logo that has clipart in it in most cases.


We stay as far away as possible from overused imagery in logos, we also refuse to use clipart of any kind. We are classically trained artists with the ability and creativity to produce unique eye-catching logos.


Do yourself and your business a favor and avoid these "cheapo" logo design services, otherwise prepare to get what you pay for.


Start your business off on the right foot by using a professional logo design services.We are fast and affordable, read more about our logo design services here.

Thinking about starting a new business? Think logo.

Thinking about starting a new business? Are you certain your line of underwear for cats is ready to fly off the shelves at Petsmart? Do you have a business plan? Do you have financing? Do you have a logo? Wait what? A logo?Yes, a logo.

I see it all the time, people starting new businesses based on great, and not so great ideas. They start with a plan, move on to financing, get wrapped up in suppliers, shipping, costs, retail price, etc... then look up to a looming GRAND OPENING day in the near future only to discover that they haven't spent one second on branding. You know, the image everyone is going to think of when they think of your business? That logo on that billboard you paid $1200 a month for that sticks in their head and makes them look you up later that day on the internet? That gleaming ray of imagination starting back at would be paying customers from your section of the yellow pages? You've got one right?

No? If your starting a business, thinking about starting a business, or already have one that can't seem to gain the attention you think it deserves, think about getting a logo. Never had one? Get a custom logo design, got and old stale one? Get a logo design update, stat!

Don't leave branding to last when developing your business, put it up front, put it on everything that stays still long enough for the paint to dry, and let it work for you!

Visit our website to learn more about logo design, branding, and how you can have your very own custom logo for your business, blog, or website, for a lot cheaper than you think!

www.LogoDesign-WebDesign.com